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Dekotora

Dekotora art truck from Japan (by sanberdoo via Flickr; CC-BY-2.0)

Dekotora art truck from Japan (by sanberdoo via Flickr; CC-BY-2.0)

A Youtube channel called Great Big Story has made a lot of videos about Japan. I particularly liked this one about the decorated trucks, or deco tora (デコトラ) for short. Every one is unique, and the amount of money people spend on these things is astonishing.

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Header image: Ema (絵馬; votive plaque) at Kamigamo Shrine (上賀茂神社) in Kyoto. The characters 必勝 (hisshō; literally “certain victory”) suggest this was put up by a student preparing for entrance exams or job interviews. Photo: Frank Gualtieri.

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